A 90-day local SEO plan built for Denver.
Three phases, six actions each, locally researched for the Denver market. Honest local SEO — no ranking guarantees, no fake reviews, no doorway pages.
Days 1-30: Foundation
Get ready for hail-season demand and define honest Front Range service-area boundaries.
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1
NAP audit across Profile, footer, citations
Exact match. Document and fix in one sitting.
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2
Pick 4-6 Denver neighborhoods or Front Range suburbs you genuinely reach
LoDo, RiNo, Highlands, Cherry Creek, Wash Park, plus Aurora, Lakewood, or Westminster if you genuinely serve there. Honest service area.
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3
For hail-affected trades, pre-build storm-response Profile templates
Roofers, auto-body, gutter, window, insurance-affected services. Be ready to post within the hour after a major spring storm.
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4
Day-one review request workflow
Every job, honest request through Google. No incentives, no gating.
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5
Honest assessment of Spanish capability
Real staff who can take Spanish calls — or no claim.
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6
Primary category aligned with strongest revenue line
Specific, not generic.
Days 31-60: Growth
Build neighborhood pages, own hail-season search if applicable, and develop a weekly Profile rhythm.
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1
Publish neighborhood page #1 with real proof
LoDo, RiNo, Highlands, or wherever you have strongest customer references.
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2
Weekly Profile photo cadence
5-10 real Denver job-site photos per week. Real local context — front-range backdrops, seasonal conditions.
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3
Service pages for top 2-3 revenue lines
Locally distinct content — real Denver pricing factors, real customer questions.
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4
For hail-affected trades, build storm-recovery content
Real claim-handling content, real timelines, real pricing factors. Generic storm content underperforms.
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5
Reply to every review within 48 hours
Calm, human responses. Especially during hail season when ratings can swing fast.
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6
LocalBusiness schema with honest service area
Match what you actually cover. Aspirational mountain coverage damages reviews fast.
Days 61-90: Scale
Expand to a second neighborhood or suburb, build seasonal-aware recurring content, and engage Front Range business networks.
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1
Publish neighborhood page #2
Same proof bar. Cherry Creek, Wash Park, or a Front Range suburb if proof is strong.
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2
Build a recurring seasonal content calendar
Hail season, ski season, summer outdoor recreation. Real, useful Profile and site posts for each cycle.
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3
Local citation expansion
Denver Metro Chamber, real industry directories, tourism/hospitality/outdoor-recreation directories where relevant.
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4
Track which neighborhoods convert best
Profile insights and call tracking.
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5
If serving outdoor-recreation customers, build niche-specific pages
Honest content about mountain travel, ski-season scheduling, summer-recreation timing.
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6
Quarterly competitor visibility audit
Top 3 Denver competitors on priority queries. Note seasonal content cadence, review velocity, and content depth.
Ready to get found in Denver?
Start with a free local SEO audit, or grab an affordable DIY kit built for Denver businesses.
Need help getting started in Denver? Call James Henderson at 832-338-2926 and we’ll help you take the next step right away.